Filming Equipment in Nepal | Nikon pulls plug on SLR camera development in shift to mirrorless

Japanese camera manufacturer Nikon is pivoting away from single-lens reflex (SLR) cameras, shifting its focus toward digital offerings due to increased competition from smartphone cameras. Known for its widely used SLR cameras synonymous with the brand, Nikon plans to channel resources into mirrorless cameras, driven by more advanced digital technologies. The company's SLR cameras, a staple among professional photographers for over 60 years, face steep competition from smartphones boasting powerful cameras. Nikon aims to differentiate itself by offering products with unique features to outshine the competition.

Filming Equipment in Nepal

Since the launch of its flagship D6 SLR in June 2020, Nikon has not introduced any new SLR models and has halted the development of compact digital cameras. Moving forward, Nikon is redirecting its attention to digital mirrorless cameras, although it will continue production and distribution of existing SLR models. Nikon, second only to Canon in SLR camera manufacturing, dates back to 1917, gaining recognition in 1946. Renowned for providing high-quality alternatives to dominant German brands like Leica, Nikon transitioned to digital SLRs in the late 1990s, competing fiercely with Canon. Mirrorless cameras, utilizing different viewing systems and image sensors, have gained traction, surpassing SLR shipments for the first time in 2020. These cameras accept interchangeable lenses and offer superior capabilities compared to fixed focal lengths in smartphones. Nikon's F-mount, introduced in 1959, allowed compatibility with a wide array of lenses. Although the camera market has experienced a decline, the mirrorless segment is showing potential for growth. In 2021, while the SLR market dropped, the mirrorless market expanded significantly, with Nikon's imaging products business relying more on mirrorless revenue than SLRs.

Mirrorless cameras, like Nikon's Z9, offer rapid shooting speeds, AI-powered recognition, and improved features for various photography genres like sports and wildlife. They're lighter, smaller, and more silent compared to SLRs, experiencing a decrease in price and an increase in capabilities. Nikon's shift reflects the changing market dynamics, emphasizing the growth potential of mirrorless cameras, as the company aligns its strategies to cater to evolving consumer demands. Rival Canon is also set to follow Nikon's trajectory, phasing out flagship SLR models in the near future.

Source : https://asia.nikkei.com/Business/Business-trends/Nikon-pulls-plug-on-SLR-camera-development-in-shift-to-mirrorless